Disruption, do you need it in your business? According to Charlene Li, what you do need is to acknowledge your customers are changing and you need to be thinking about your future. Charlene is the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail as well as co-author of the critically acclaimed book, Groundswell. She sits down with Kevin to talk about real disruption. It’s not about “blowing things up”, but about creating a real change. You need a passion to serve your future customer. And it’s not easy, in fact, the “process” can be incredibly difficult. It’s important to remember the “why” and move people to act and see themselves as leaders.