There is a big difference between satisfaction with a product/service/organization and loyalty. Loyalty shows an emotional commitment. When someone is loyal, they promote for you. Sandy Rogers co-author of Leading Loyalty: Cracking the Code to Customer Devotion and the leader of FranklinCovey's Loyalty Practice. He chats with Kevin about the book and although much has been written about loyalty, this book provides simple, applicable principles, practices and a proven process for earning loyalty from your customers and colleagues and all the important people in your life. There isn’t just one thing. It’s all about listening for the real story, taking responsibility for the real job and following up. We need to move beyond process and empower our people to show empathy. Boosting external and internal loyalty will have an impact on your bottom line.