Four-hundred years ago Francis Bacon presented the scientific method, where the workhorse is the experiment. Now is the time we move experimentation beyond an engineering process. We need to think about it as a corporate discipline. Kevin is joined by Stefan Thomke to discuss his latest book, Experimentation Works: The Surprising Power of Business Experiments. Leaders face uncertainty throughout their organizations. This includes the rollout of new products to customer satisfaction to marketing. They need to move past their prejudice, bias, and observations and test against reality for greater success. Stefan shares examples of large-scale experiments and why he thinks this should be mainstream in all businesses.
In this episode, Stefan discusses 1. Business experimentation and examples. 2. Myths of experimentation. 3. Cause and effect.
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