How do you define strategy? How does your team define strategy? According to Rich Horwath, there are 91 definitions of strategy. No wonder we get confused during strategic planning. Rich joins Kevin to discuss some of the mistakes and misconceptions about strategy, such as confusing numbers with strategy and doing the same things over and over. He introduces the GOST framework, which helps connect strategy and goals by answering the what and how questions. He also discusses the four components of the strategic fitness system: strategy, leadership, organization, and communication, and shares two key habits for strategic success: committing time to think and regularly reallocating resources.